Principles of Marketing: Indexes & Databases

A multi-disciplinary database, with more than 6,100 full-text periodicals, including more than 5,100 peer-reviewed journals. This database also offers indexing and abstracts for more than 10,100 journals and a total of 10,600 publications including monographs, reports, conference proceedings, etc. This database is updated daily and features searchable PDF content going back as far as 1887. Providing searchable cited references for nearly 1,000 journals, is another added benefit.

Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.

Credo Reference is an online collection of encyclopedias, dictionaries, and other ready-reference books covering a range of topics, such as art, business, literature, and science. With a network of cross-references that provide an easy-to-follow trail to related information contained anywhere in Credo Reference, it provides trustworthy answers—and new connections—in context. There are millions of entries, including thousands of images and audio pronunciation files.

Features more than 15,000 news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.

Reference Solutions is a detailed listing of 10.5 million businesses with the ability to search by company name, type of business, geography, business size, and more.