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Principles of Marketing: Reference Materials

Reference Overview

The reference collection includes a variety of books and databases that provide access to information on all topics, usually concise overviews.

In the library, try browsing the library shelves with some of the call numbers that are listed below, or by searching in the library catalog or databases with the search tips provided on the Books and Databases tabs.

From off-campus, enter your LOLA # (i.e. L00123456), you must use the letter (B, L, N, or H) at the beginning of your LOLA #  and your PIN is your birthdate (i.e. mmddyy or ddmmyy).

Non-Circulating Books in Print

There are encyclopedias on all topics. They are an outstanding source of background information. These titles and many more are available in the library.

Browse the Shelves in the Library

Call numbers should help you browse the shelves.

381  Marketing 

342.084 Marketing (law)

658.8 Marketing (management)

659 Advertising & Public relations