Goldman Sachs Foundation, Small Business Program: Ebooks

This book offers students and practitioners alike an integrated approach to strategic planning for companies.

Fabian E. Diefenbach conceptually and empirically investigates entrepreneurship in public sector organizations. His analyses identify five drivers of entrepreneurship and show a positive effect of entrepreneurship on value creation.

How to Prepare a Business Plan describes the best way to prepare a business plan that will help get the financial backing needed.

Starting with the premise that there's only ever one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a plan; from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information.

Tthis book shows that the present crisis may provide innovators an opportunity to present the true value of their innovation to pursue their dreams of starting a firm. Local communities do matter and must not be forgotten as they provide cushion for most of our SMEs. Developing countries must make their institutions efficient to follow the development pattern fuelled by innovation.

This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms.

Use this bestselling guide to attract money from lenders or investors.

By answering questions in each chapter, readers will identify their marketing objectives and deploy specific strategies for every stage of the marketing cycle, from competitive and market analysis to planning, budgeting, brand development, and management. Featuring case studies and examples from major brand successes of the last ten years, the newest edition of The Marketing Plan is undoubtedly the most practical--and the most up-to-the-minute--marketing strategy resource available.

The new Edition will include a CD of forms and helpful links, for people who are crossing the line between hobby and business. The ideal startup book for the accidental business person.