Unfortunately, popular magazine and newspaper articles often do not list an author or references to identify their sources. Evaluating popular journals requires paying special attention to the following criteria:
Audience
- Is the article meant for a general or specific audience? (Ex: Newsweek = general audience, Business Week = audience familiar with business)
- Is the text language technical or easy to understand? (Ex: Language appropriate for college students or elementary students)
Objectivity
- Is the information covered fact or opinion? Is the information objective or biased? This is especially important to determine with popular publications since they often rely on advertisements.
- Does the information seem well-researched and supported by evidence?
- What is the purpose? Is there an agenda? These publications are usually meant to entertain and advertise.
Coverage
- Does the article examine the subject comprehensively or narrowly? Is the information up to date and supportes by other sources?
- Examining various viewpoints is important. Magazines and newspapers are often good sources for viewpoints on controversial subjects.